05 VOICE ARTISTS, COMMERCIALS AND HOW TO MAKE YOUR MESSAGE HEARD.

Why the right voiceover can make your TV advert even more memorable.

I love a good television ad – and this week, that’s what I’ve been thinking about!

In this episode I’m looking at TV advertising and commercials – why the ad industry is struggling and discussing how voiceovers can help with their messaging and cut-through. I also look at current trends in voiceover delivery – and consider why reassuring, caring voices are popular right now as well as the conversational voice.

Here are the links to the adverts:

John Lewis https://www.youtube.com/watch?v=Y5_0Jl_tKOQ IKEA https://www.youtube.com/watch?v=RQSgf3_5KBk&t=23s Yorkshire Tea https://www.youtube.com/watch?v=iehQIDBKu0I Carex https://www.youtube.com/watch?v=0VoRPaXJXP0 Apple Watch Series 6 https://www.youtube.com/watch?v=TCMnrssX1NE

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