I love a good television ad – and this week, that’s what I’ve been thinking about!
In this episode I’m looking at TV advertising and commercials – why the ad industry is struggling and discussing how voiceovers can help with their messaging and cut-through.
I also look at current trends in voiceover delivery – and consider why reassuring, caring voices are popular right now as well as the conversational voice.
Here are the links to the adverts:
John Lewis
https://www.youtube.com/watch?v=Y5_0Jl_tKOQ
IKEA
https://www.youtube.com/watch?v=RQSgf3_5KBk&t=23s
Yorkshire Tea
https://www.youtube.com/watch?v=iehQIDBKu0I
Carex
https://www.youtube.com/watch?v=0VoRPaXJXP0
Apple Watch Series 6
https://www.youtube.com/watch?v=TCMnrssX1NE