10 FINDING THE RIGHT AUDIOBOOK NARRATOR – THINKING OUTSIDE THE BOOKS.

Casting the right narrator for your audiobook is important – but should you be thinking beyond the obvious if you want to reach new audiences?
For instance – would The Great Gatsby still work if the audiobook narrator was neither American nor male?
  • Audiobooks are booming during 2020. Whether that’s because we need entertainment, escapism or comfort right now… whatever the reason: audio is big news.
  • Audiobooks are finding new audiences – young audio-fans, listeners who don’t usually buy books and readers listening to titles that they wouldn’t pick up in print.
  • So should we be thinking beyond the conventional when it comes to casting for audiobooks? And if so – what does that really mean?
That’s what I’m talking about in this episode of Talking Creative. The Guardian Article: https://www.theguardian.com/books/2020/nov/14/pandemic-drives-ebook-and-audiobook-sales-by-uk-publishers-to-all-time-high-covid The National Literary Trust Report 2020: https://literacytrust.org.uk/research-services/research-reports/children-young-people-and-audiobooks-lockdown/
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