So how tricky can it be to direct a voiceover to picture, get them to interpret the script, take on board the nuances you’ve built into the promo, voice to the music and up- sound, voice to time, make every syllable count, create intrigue and excitement and land your message – all in 30 seconds (or less)?
In this episode of Talking Creative – I run through a typical promo session.
- What happens right at the start of the session
- Directing the main part of the script
- Finding the clues in the script
- Directing the tags
- Selling – but not selling
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