62 HOW TO TELL STORIES THAT PEOPLE WANT TO HEAR.

Telling stories is the key to good content. But how do you tell them in the right way?
Storytelling – it’s a really simple idea – the concept of putting a story at the heart of all the content you’re creating. But finding the storyline is just the start – it’s also important to tell stories in the right way: with the right words, the right tone, the right voice. Amongst other things in this episode, I’m going to be looking at 4 examples of storytelling that have inspired me recently. I  hope you find them useful too!
  • A cinema commercial
  • An audiobook narrated by the writer
  • A series of 5″ break bumpers
  • And an epic audio drama
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